{"id":2063,"date":"2025-06-20T10:30:05","date_gmt":"2025-06-20T10:30:05","guid":{"rendered":"http:\/\/www.www.good-broker.com\/?p=2063"},"modified":"2025-06-25T15:25:23","modified_gmt":"2025-06-25T15:25:23","slug":"ubs-digital-art-museum-to-open-in-2026-bringing-europes-largest-teamlab-show-to-hamburg","status":"publish","type":"post","link":"http:\/\/www.www.good-broker.com\/index.php\/2025\/06\/20\/ubs-digital-art-museum-to-open-in-2026-bringing-europes-largest-teamlab-show-to-hamburg\/","title":{"rendered":"UBS digital art museum to open in 2026, bringing europe\u2019s largest teamLab show to hamburg"},"content":{"rendered":"

hamburg launches UBS Digital Art Museum in 2026<\/h2>\n

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In 2026, Hamburg<\/strong><\/a> debuts the UBS Digital Art Museum, a cultural landmark set to become the largest institution in Europe dedicated exclusively to digital and immersive art<\/strong><\/a>. Founded by tech entrepreneur Lars Hinrichs and led by Artistic Director Ulrich Schrauth, the museum<\/strong><\/a> is backed by UBS as naming sponsor and lead partner. Nestled in the city\u2019s HafenCity district, the 7,000-square-meter space launches with the most expansive permanent teamLab<\/strong><\/a> exhibition<\/strong><\/a> in Europe, marking a major milestone for the cultural scene of Hamburg and the international evolution of digital art.<\/p>\n

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the museum is set to open in Hamburg\u2019s\u00a0HafenCity district | image \u00a9 Heide und von Beckerath<\/a><\/p>\n

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teamLab Borderless Hamburg realizes a vision born in tokyo<\/h2>\n

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The opening exhibition of the museum<\/strong><\/a>, teamLab Borderless Hamburg, introduces a monumental, interactive art environment by the acclaimed international art collective<\/strong><\/a>. It is teamLab\u2019s third major permanent museum worldwide, following Tokyo and Shanghai. Spread across the entire building, teamLab Borderless in Hamburg will be a seamless, immersive ecosystem where digital artworks move freely between rooms and transform with human interaction. Ceilings soar to 10 meters, offering a cathedral-like canvas for teamLab\u2019s algorithmic landscapes, animated waterfalls, and responsive light forms.<\/p>\n

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The origin story of the UBS Digital Art Museum began in Tokyo, when Hinrichs visited teamLab Borderless for the first time. \u2018Since then, one thing has been clear to me: I want to bring this to Hamburg, Germany and Europe,\u2019<\/em> he explains.<\/strong> That vision took shape in 2019, culminating in the selection of HafenCity, a waterfront development known for its experimental architecture and cultural ambition, as the ideal location. Positioned between the Elbphilharmonie and the maritime museum, the site situates the museum within Hamburg\u2019s new axis of innovation and public life.<\/p>\n

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a milestone for the cultural scene of Hamburg | image \u00a9 Studio Bauer, Thorsten Bauer<\/p>\n

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where art is meant to be touched, felt, and co-created<\/h2>\n

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While UBS lends its name and strategic support, the UBS Digital Art Museum remains a private initiative \u2013 artist- and audience-driven, rather than corporate-owned. According to Schrauth, the museum will serve as a \u2018platform for digital and immersive art that makes this new genre accessible and tangible for everyone.\u2019 Breaking with traditional museum models, teamLab Borderless Hamburg will invite visitors of all ages to explore without physical or conceptual barriers. No \u2018do not touch\u2019 signs here, as photography, interaction, and even co-creation are integral parts of the experience.<\/p>\n

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Beyond its inaugural exhibition, the museum will operate with the long-term mission to showcase the full spectrum of digital art, support emerging practices, and foster public dialogue around art and technology. The initiative also aims to become the first climate-neutral museum in the world, embedding sustainability and fairness into every level of its operations, from carbon offsetting to transparent ticket pricing and fair wages.<\/p>\n<\/p>\n

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teamLab, Universe of Water Particles on a Rock where People Gather, Courtesy teamLab Borderless Tokyo \u00a9 teamLab<\/p>\n

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teamLab, Forest of Flowers and People: Lost, Immersed and Reborn \u00a9 teamLab<\/p>\n

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teamLab, Crows are Chased and the Chasing Crows are Destined to be Chased as well: Cosmic Void, Courtesy teamLab Borderless Jeddah \u00a9 teamLab<\/p>\n

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teamLab, Forest of Resonating Lamps \u2013 One Stroke, Fire, Courtesy teamLab Borderless Jeddah \u00a9 teamLab<\/p>\n

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teamLab, The Way of the Sea: Crystal World \u00a9 teamLab<\/p>\n

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teamLab, Light Vortex, Courtesy teamLab Borderless Tokyo \u00a9 teamLab<\/p>\n

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teamLab, Infinite Crystal World \u00a9 teamLab<\/p>\n

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set to become the largest institution in Europe | image \u00a9\u00a0UBS Digital Art Museum<\/p>\n

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visitors of all ages can explore without physical or conceptual barriers | image \u00a9\u00a0UBS Digital Art Museum<\/p>\n

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the museum\u2019s long-term mission is to showcase the full spectrum of digital art | image \u00a9\u00a0UBS Digital Art Museum<\/p>\n

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project info:<\/strong><\/p>\n

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name:<\/strong> UBS Digital Art Museum<\/a> | @digitalartmuseum<\/a><\/p>\n

location:<\/strong> HafenCity, Hamburg, Germany<\/p>\n

founder:<\/strong> Lars Hinrichs<\/p>\n

CEO:<\/strong> Caren Brockmann<\/a><\/p>\n

artistic director:<\/strong> Ulrich Schrauth<\/a> | @uschrauth<\/a><\/p>\n

lead partner \/ naming sponsor:<\/strong> UBS<\/a> | @ubs<\/a><\/p>\n

inaugural exhibition:<\/strong> teamLab Borderless Hamburg<\/p>\n

artist:<\/strong> teamLab<\/a> | @teamlab<\/a>, @teamlab_borderless<\/a><\/p>\n

opening year:<\/strong> 2026<\/p>\n

The post UBS digital art museum to open in 2026, bringing europe\u2019s largest teamLab show to hamburg<\/a> appeared first on designboom | architecture & design magazine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

hamburg launches UBS Digital Art Museum in 2026 \u00a0 In 2026, Hamburg debuts the UBS Digital Art Museum, a cultural landmark set to become the largest institution in Europe dedicated exclusively to digital and immersive art. Founded by tech entrepreneur Lars Hinrichs and led by Artistic Director Ulrich Schrauth, the museum is backed by UBS […]<\/p>\n","protected":false},"author":1,"featured_media":2065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"_links":{"self":[{"href":"http:\/\/www.www.good-broker.com\/index.php\/wp-json\/wp\/v2\/posts\/2063"}],"collection":[{"href":"http:\/\/www.www.good-broker.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.www.good-broker.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.www.good-broker.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.www.good-broker.com\/index.php\/wp-json\/wp\/v2\/comments?post=2063"}],"version-history":[{"count":3,"href":"http:\/\/www.www.good-broker.com\/index.php\/wp-json\/wp\/v2\/posts\/2063\/revisions"}],"predecessor-version":[{"id":2076,"href":"http:\/\/www.www.good-broker.com\/index.php\/wp-json\/wp\/v2\/posts\/2063\/revisions\/2076"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.www.good-broker.com\/index.php\/wp-json\/wp\/v2\/media\/2065"}],"wp:attachment":[{"href":"http:\/\/www.www.good-broker.com\/index.php\/wp-json\/wp\/v2\/media?parent=2063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.www.good-broker.com\/index.php\/wp-json\/wp\/v2\/categories?post=2063"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.www.good-broker.com\/index.php\/wp-json\/wp\/v2\/tags?post=2063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}